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Garden Grove, CA (June 4, 2019) – Elan Sudberg, CEO of Alkemist Labs, was recognized by the editors of NutraIngredients-USA as the 2019 NutraChampion at their annual awards ceremony on June 3 in New Orleans.

In describing why Elan was chosen, the organizers said “Elan has worked tirelessly for the dietary supplements industry, most of it behind the scenes, to elevate the conversation around testing and product quality, not just with Alkemist Labs but also by his selfless participation in numerous industry associations, committees and initiatives.”

“This recognition means a lot to me, and I am very honored” Elan said. “I know that the editors of NutraIngredients-USA don’t bestow this award lightly, and I appreciate their recognition that advocating for best practices, even in the face of occasional criticism, is valuable for our industry.”

“Those involved in the industry will be acutely aware of Elan’s tireless advocacy for dietary supplement quality,” Stephen Daniells, PhD, Editor-in-Chief of NutraIngredients-USA, said when presenting the award to Elan. “Alkemist Labs, founded by his father Sidney, is recognized as a leader in the testing of botanicals. But it is Elan’s generous support of industry initiatives, his leadership of key trade association committees, and his fierce demand that the industry continue to raise the quality bar that mark him as a NutraChampion. The NutraIngredients-USA Editorial Team is delighted to honor Elan Sudberg.”

Focusing on true innovation, long-term market success and cutting-edge research, the Nutralngredients-USA Awards honor the best and brightest in ingredients, finished products, companies, people, and initiatives in the nutrition and dietary supplements industry. The Nutralngredients-USA Awards are organized by, the key news source for the functional food & beverage and dietary supplement industries. While many of the award winners are chosen by an independent group of judges, the recipients of this award are selected by the publication’s editors from among submitted nominations.

About Alkemist Labs

Alkemist Labs is an ISO 17025 accredited contract testing laboratory specializing in plant authentication, botanical ingredient identification and quantitative analytical services to the Food & Beverage, Nutraceutical and Cosmeceutical industries. Located in a brand new state-of-the-art facility in Garden Grove, California, Alkemist Labs offers clients a wide range of specialty research services to evaluate the identity, purity and quality of botanical raw materials, dietary ingredients and finished products. Alkemist Labs produces a complete line of Composite Reference Botanicals (CRBs), critical tools for botanical identity verification, and also distributes phytochemical reference standards from Extrasynthese of Lyon, France. Since it was founded in 1997, Alkemist Labs has become the ideal “Partner for Quality” to companies interested in producing high quality natural products requiring independent, third-party analysis, Stability/Shelf-life studies, Certification of Analysis and cGMP compliance.

Elan Sudberg, CEO of Alkemist Labs

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