NPA Fly in Day Petra’s Recap: Fly in Day 2025 Last month, I was very honored to participate in NPA’s Fly In Day in Washington DC. This annual legislative advocacy event is an important way to educate elected representatives and their staffers about our industry, and to advocate for American consumers’ supplement access. The event […]
Category: Perspectives
HTPLC Association
HPTLC Association You already know Alkemist Labs is fanatical about botanical HPTLC testing and we were even more so last month as we hosted ~20 of our fellow plant scientists at our facility for the HPTLC Association meeting along with CAMAG Scientific, Inc. The week offered excellent technical presentations by Wilmer Perera and James Kababick, hands […]
WIN Summit
WIN Summit 2026 – Petra returns as elected board member There are so many things to say about the second WIN Summit. But I want to tell this year’s story by starting at the end and sharing my closing comments to our attendees* Thank you to everyone who is here, everyone who showed up, everyone who […]
ICSB Recap
International Conference on the Science of Botanicals ICSB 2025 AT ICSB last month, Khanh Tran, Alkemist HPTLC, R&D Technical Supervisor, presented “Foraging for Methods: The Right HPTLC Method for the Right Specs. She provided this recap: This year’s International Conference on Botanical Science (ICSB) at Oxford, MI saw Anthony, Nick, and me in attendance, and […]
Elan’s Super-Biased Quality Index
Elan’s Super-Biased Quality Index There’s this hilarious myth floating around that the dietary supplement industry is unregulated. Spoiler alert: it’s not true. I’ve been shouting this from the LinkedIn rooftops so much that my voice is starting to sound like RFK Jr’s. As someone who can identify roots (and all other plant and fungal parts) […]
Khanh Tran – AOAC Recap
Our HPTLC Supervisor Khanh Tran offers this recap from the AOAC annual meeting in Baltimore last month: Is it cold in here… or it just me at AOAC 2024 in Baltimore, Maryland? Although the session rooms may have induced from chills and had some attendees donning their winter jackets, the conference itself seamlessly blended topics […]
Reena Gordon Interview
Hear from our New COO Reena Gordon Reena Gordon began working with Alkemist Labs on a consulting capacity last spring, and after a few months, officially joined as the company’s first COO. We had to ask her, “why did a high-powered executive with your impressive global track record join an independent testing lab?” I joined […]
Choosing a Lab – Interview
How to Choose a Lab Content Piece Interview with Elan Where did this idea come from? In full transparency, which is kind of my thing, the idea was birthed as a gorilla marketing campaign to combat a particular lab doing harm to our industry. It was a subversive way to call them out without getting […]
DSHEA Summit Recap
DSHEA Summit Recap Nick Crowning, Business Development Manager, attended the DSHEA Summit in early June and shares this assessment: It was an honor to join some our industry’s founding members in Salt Lake City to discuss the past, present, and future of DSHEA. A special thanks to Stephen Daniells and NutraIngredients-USA for putting this gathering […]
We Effing Told You So
We Effing Told You So By Elan Sudberg Early in my career, I attended a few seminars with the great executive coach Marshal Goldsmith. Among many things, he preached to us future leaders the social importance NOT to always prove we are right (leaving a tiny room for proving we were right sometimes). And so, […]