Category: Perspectives

Alkemist Assured FAQs

Alkemist Assured FAQs by Bryan Fine You’ve seen the word transparency countless times in industry marketing material.  Telling your customers you are transparent is one thing, but showing them is something completely different. The Alkemist AssuredTM program is unique, spotlighting quality and emphasizing consumer and supply chain transparency for plant and mushroom testing.    Alkemist Assured […]

Petra’s Reflections on NBJ Summit

NBJ Summit is always one of my favorite industry events and I was so pleased to be there in person this year. I can truly say that I enjoy it not just for the amazing education and keynote speakers but also for the time to reconnect in person with partners and colleagues who have become true friends over my 16 years in this industry.

Looking Back

Looking Back By Sid Sudberg In 1997, my son, Elan, and I created Alkemist Labs after I attended a couple of FDA classes in botanical identification to help the dietary supplement industry self-govern.  The FDA offered the class following its investigation of an adulteration issue that involved plantain being adulterated with Digitalis lanata that caused […]

Expo West 2022 Recap

Elan’s Expo West Recap Congratulations to the amazing team at Informa Markets and New Hope! Natural Products Expo West was a hit, and I didn’t catch Covid. In all seriousness, I do appreciate the delicate balance they offered in their efforts to keep us all safe. Many from the industry cautiously attended Supply Side in […]

SSW 2021 Recap from Elan

To say that ‘it was good show’ would be an understatement as SSW 2021 might go down in the history books as one of the best trade shows of the decade. While the NBJ Summit was terrific, really terrific and CRN annual meeting amazing, truly amazing, nothing beats the Las Vegas energy coupled with the […]

Elan’s 2020 Industry Resolutions

Elan’s 2020 Industry Resolutions A new year is often a time of reflection, and many people make New Year’s Resolutions, which they may or may not keep, with varying degrees of success. Simply, put, they generally fall into four categories: Start Stop Decrease Increase So here are my 2020 resolutions recommendations for our industry: The […]


By Elan Sudberg I’ve been ruminating on the adage, ‘what got you here won’t get you there’ as I turn 40 this month, as we strategize the future of Alkemist Labs, as the industry evolves, and as legacy regulations ripen. DSHEA was written before the internet was a thing, passed in 1994 and then just […]

Elan’s 2019 EXPO West Recap

It’s that time of year again… Post show triage where we frantically dig out from a colossal pile of hot emails received while at the show, sort through stacks of new business cards and try to recall who was what and why we were supposed to follow up, and hope in vain that the 85,000 […]

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