SupplySide West Recap 2024 from Petra Erlandson I know you must be asking yourself right now, wow, I wonder what Petra thought of this year’s Supply Side West. What made it even more memorable than my previous 15, you ask? The first answer is that it is my last… just kidding! It was all of […]
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Alkemist Labs at SupplySide West 2024
Alkemist Labs to Emphasize Contaminant Testing and the Alkemist Assured™ Transparency Program at SupplySide West Booth #3973 Garden Grove, CA (October 1, 2024) – Alkemist Labs will be talking to suppliers and brands who want to ensure product purity with robust contaminant testing in booth #3973 at SupplySide West in Las Vegas, NV October 29 – […]
Khanh Tran – AOAC Recap
Our HPTLC Supervisor Khanh Tran offers this recap from the AOAC annual meeting in Baltimore last month: Is it cold in here… or it just me at AOAC 2024 in Baltimore, Maryland? Although the session rooms may have induced from chills and had some attendees donning their winter jackets, the conference itself seamlessly blended topics […]
Reena Gordon Interview
Hear from our New COO Reena Gordon Reena Gordon began working with Alkemist Labs on a consulting capacity last spring, and after a few months, officially joined as the company’s first COO. We had to ask her, “why did a high-powered executive with your impressive global track record join an independent testing lab?” I joined […]
Alkemist Labs Announces Ms. Reena Gordon as COO
Alkemist Labs Announces Ms. Reena Gordon as COO Garden Grove, CA (September 16, 2024) – Alkemist Labs is pleased to announce that Ms. Reena Gordon has joined the company as Chief Operating Officer. A transformational COO specializing in growth strategies and initiatives, Reena will position Alkemist Labs for new levels of expansion, modernizing and restructuring […]
NBJ Summit Recap
NBJ 2024 Recap from Petra Last month Elan, Bryan, and I attended the 2024 NBJ Summit at the Terranea Resort in Palos Verdes, CA. This event has become a highlight of my summer, always held in a beautiful place with thought-provoking speakers. It not only educates and inspires but also renews and refreshes. The State […]
Choosing a Lab – Interview
How to Choose a Lab Content Piece Interview with Elan Where did this idea come from? In full transparency, which is kind of my thing, the idea was birthed as a gorilla marketing campaign to combat a particular lab doing harm to our industry. It was a subversive way to call them out without getting […]
Vetting Third Party Testing Labs
Alkemist Labs Releases Guidance Document on Vetting Third Party Testing Labs Garden Grove, CA (August 13, 2024) – Alkemist Labs has developed a guidance document to help the industry choose third party testing labs, filling an information gap in the industry. Partnering with contract labs is a key part of meeting regulatory requirements for many brands […]
DSHEA Summit Recap
DSHEA Summit Recap Nick Crowning, Business Development Manager, attended the DSHEA Summit in early June and shares this assessment: It was an honor to join some our industry’s founding members in Salt Lake City to discuss the past, present, and future of DSHEA. A special thanks to Stephen Daniells and NutraIngredients-USA for putting this gathering […]
We Effing Told You So
We Effing Told You So By Elan Sudberg Early in my career, I attended a few seminars with the great executive coach Marshal Goldsmith. Among many things, he preached to us future leaders the social importance NOT to always prove we are right (leaving a tiny room for proving we were right sometimes). And so, […]