NBJ Summit 2026: Quality Is Finally Becoming Part of the Story Every year, I leave the NBJ Summit convinced it was the best one yet. Yes, I say that every year. No, I’m not walking it back. This year’s theme—“Differentiation by Design: Science, Strategy and Storytelling”—was especially relevant to a question I have been asking […]
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Expo West
Elan’s Expo West 2026 Recap Expo West this year was a strong reminder of why this industry matters and why I’m so proud to be part of it. My week began on Monday at the American Herbal Products Association board of trustees meeting, where I had the honor of delivering the president’s review. It was […]
Year in Perspective
2025 Reflections from Elan 2024 was about momentum. We expanded services, hit new highs, reorganized for scale, and turned quality transparency from an idea into something you could see on products around the world. It was a year of building and betting. 2025 was about whether those bets held up when the market stopped applauding […]
SupplySide West Recap
SupplySide West Recap Elan Sudberg: Reflections on the 2025 SupplySide Global Trade Show I hit the road at dawn to make it to the all-day American Herbal Products Association (AHPA) Board of Trustees meeting, where I had the privilege of contributing to real, positive change within the botanical sector of our industry. That early start set […]
AHPA Botanical Congress
AHPA Botanical Congress 2026 Earlier this month, I (Bryan Fine) attended the AHPA Botanical Congress in Portland, Oregon. The trip started with the AHPA ERB Foundation dinner, which was a great opportunity to catch up with people in the industry and support the Foundation’s work promoting education and research related to medicinal and health-promoting herbs. […]
Herbs & Fungi We’re Watching for 2025
Alkemist Labs Releases “Herbs & Fungi We’re Watching” 2025 Listing 20 Ingredients Requiring Extra Scrutiny Garden Grove, CA (August 14, 2025) –Alkemist Labs has released a list of the botanicals and fungi that most frequently failed identity testing during the first eight months of 2025, naming the botanicals and fungi which should undergo more scrutiny in […]
NPS Fly in Day
NPA Fly in Day Petra’s Recap: Fly in Day 2025 Last month, I was very honored to participate in NPA’s Fly In Day in Washington DC. This annual legislative advocacy event is an important way to educate elected representatives and their staffers about our industry, and to advocate for American consumers’ supplement access. The event […]
HTPLC Association
HPTLC Association You already know Alkemist Labs is fanatical about botanical HPTLC testing and we were even more so last month as we hosted ~20 of our fellow plant scientists at our facility for the HPTLC Association meeting along with CAMAG Scientific, Inc. The week offered excellent technical presentations by Wilmer Perera and James Kababick, hands […]
WIN Summit
WIN Summit 2026 – Petra returns as elected board member There are so many things to say about the second WIN Summit. But I want to tell this year’s story by starting at the end and sharing my closing comments to our attendees* Thank you to everyone who is here, everyone who showed up, everyone who […]
ICSB Recap
International Conference on the Science of Botanicals ICSB 2025 AT ICSB last month, Khanh Tran, Alkemist HPTLC, R&D Technical Supervisor, presented “Foraging for Methods: The Right HPTLC Method for the Right Specs. She provided this recap: This year’s International Conference on Botanical Science (ICSB) at Oxford, MI saw Anthony, Nick, and me in attendance, and […]