Petra’s SupplySide West Reflections
The energy at SSW was great this year! With attendance back up to near-normal levels, the show floor was buzzing and traffic at the Alkemist booth was heavy with friends, clients, and new leads. As far out as a month ago I could tell SSW2022 would be amazing because our team was nearly booked solid for meetings and events even at that point. The schedule was so full that I rarely saw my Alkemist colleagues during the day and only after the floor closed.
Along with client meetings, our two days were packed with technical meetings and presentations. Alkemist was in attendance for several AHPA committee meetings including Elan chairing the Psychedelic committee meeting. We also attended the NPA members meeting, UNPA members meeting, the Burn it Don’t Return it panel, and the Valensa Saw Palmetto presentation. A highlight for me personally was representing Alkemist on stage as a judge for Informa’s Ingredient Idol competition! If you missed that entertaining and informative session you can watch here (SupplySide Network 365 login required): https://app.swapcard.com/event/supplyside-network-365/planning/UGxhbm5pbmdfMTAxOTUyNg
It was very exciting to have our Alkemist Assured program launched by several of our new transparency partners including Arizona Nutritional Supplements (ANS), Cepham, BGG World, Quality of Life Labs, Verdure Sciences, and SuanFarma. Click here for a full list of Alkemist Assured partners https://www.alkemist.com/alkemist-assured/. It was particularly gratifying to have Tom Dubinski, Vice President of Quality at ANS, talk about their involvement in Alkemist Assured from the stage during the Burn it Don’t Return it session. Thank you, Tom!
Last, but certainly not least, the SSW social events and parties were not to be missed. I was excited to attend the Women in Nutraceuticals (WIN) reception and make new connections with other female industry leaders, and glad to see several fantastic male colleagues supporting this new group! We were very happy to celebrate with Verdure Science both their 25th Silver anniversary and partnership with Alkemist Assured the first night. As always, we sponsorsed the AHPA reception, made even more special with their 40th anniversary and 80’s flash back slides, one of which featured Elan in diapers! (AHPA slide show here https://www.youtube.com/watch?v=vAYw8EPzS_Q) The SSW finale was the What’s Up with Supps Dark Circus event, which we also sponsored. It was a great party, with absolutely incredible entertainment – even if I had to cover my eyes for the sword swallower!