Alkemist Labs is an industry recognized leader in Botanical Identification Services and renders comprehensive analytical testing solutions to its global base of clients to meet their food product safety, transportation and quality guidelines.

Dr. Sidney Sudberg has been an active research chemist since his undergraduate studies as an organic chemist at Lehman College of the City College of New York and then as a graduate student in Chemistry at Stony Brook University and New York University. After graduate school, in the late 70’s, Sidney studied Classical Chinese Acupuncture in the UK where he was introduced to the National Institute of Medical Herbalists and Herbal Medicine, after which he studied Chiropractic Medicine at the Los Angeles College of Chiropractic. After many years as a clinician Sidney combined his clinical knowledge and experience with his chemistry background and founded Alkemists Pharmaceuticals, now Alkemist Labs, a respected independent contract Analytical Testing and research laboratory dedicated to ensuring the quality of Natural Products/Dietary Supplements.

As the Founder, President and CSO of Alkemist Labs, Sidney has published several scientific papers on natural products and many articles explaining lab issues and best practices to educate the herbal products industry. He serves on several committees of the American Herbal Products Association, including the Analytical Laboratories and Standards committees. He is also a technical advisor for the American Herbal Pharmacopoeia and serves on various committees of the Association of Official Analytical Chemists, International where he is Chair of the Committee on Statistics and a member of the Executive Committee of the Technical Division on Reference Materials (TDRM).


Sidney Sudberg

President & CSO

Élan M. Sudberg is CEO of Alkemist Labs, a passionately committed contract testing laboratory specializing in plant authentication, botanical ingredient identification and quantitative analytical services to the Food & Beverage, Nutraceutical and Cosmeceutical Industries. He holds a degree in chemistry from California State University Long Beach and has authored numerous journal articles on phytochemistry and analytical techniques for the natural products and nutraceutical industry. He is a board member of AHPA, as well as AHPA’s Education and Research on Botanicals Foundation, and past chair of the Hemp and Medical Marijuana committee. He received the 2019 NutraIngredients-USA NutraChampion award for advocacy of best testing practices.


Élan M. Sudberg

CEO & Microscopist

Director of Sales and Marketing, Petra Erlandson, joined the Alkemist staff in April 2015 as Strategic Sales Manager to work with customers on reference material education and selection. A chemist by degree and training with 13 years of experience in the natural products industry, she now oversees the sales and client services departments as well as marketing efforts. Petra holds a Bachelor of Science in Chemistry from Harvey Mudd College in Claremont, California, and has done post-graduate coursework in marketing, sales business management and quality & regulatory certifications. Her previous experience includes eight years in various roles at ChromaDex, including Sales Manager and Product Line Manager.


Petra Erlandson

Director of Sales and Marketing

Andrea Soler-My, Director of Operations, joined Alkemist Labs in 2014 as Controller, responsible for all aspects of financial management and reporting during rapid growth. She was named Director of Operations in January 2017. She has a BA in English Literature from San Francisco State University, and studied accounting at the University of California, Los Angeles and San Mateo Community College.


Andrea Soler-My

Director of Operations

Bryan Fine, Business Development Manager, began his career at Alkemist Labs in 2007 as an HPTLC Specialist before becoming Business Development Manager in 2008, with two years as QA/QC Manager. He holds a Bachelor of Science in Biology from University of California, Merced. His research experience includes a year as Research Team Leader with the California Department of Veterans Affairs and Computational Biology Research Associate at UC Merced.


Bryan Fine

Business Development Manager

Kory Seitz, Senior Account Manager, joined Alkemist Labs in 2011, bringing a deep understanding of the role top notch testing plays in product Quality Assurance and regulatory compliance from his positions as QA Manager with Hero Nutritional Products, various roles including QA/QC Manager with Pro-X Nutraceuticals, and six years as Manager at ChromaDex.


Kory Seitz

Senior Account Manager

Nick Crowning, Account Manager, joined Alkemist Labs in April 2019, bringing nearly five years dietary supplement lab testing and QC Analyst experience. He has also been an Aviation Technician on C-130 Hercules aircraft with the U.S. Navy Reserve. He has a Bachelor of Science in Chemistry from Rowan University. He handles established accounts on the western side of the U.S.


Nick Crowning


Alkemist Labs is an industry recognized leader in Botanical Identification Services and renders comprehensive analytical testing solutions to its global base of clients to meet their food product safety, transportation and quality guidelines.

For General Inquiries or Information about our Testing Services:
Email: sales@alkemist.com
Phone: 714.754.4372 x 208

For Information about our Reference Materials and Products:
Email: products@alkemist.com
Phone: 714.754.4372 x 207

For Career information:
Email: andrea@alkemist.com
Phone: 714.754.4372 x 214

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