Alkemist Labs is an industry recognized leader in Botanical Identification Services and renders comprehensive analytical testing solutions to its global base of clients to meet their food product safety, transportation and quality guidelines.

Dr. Sidney Sudberg has been an active research chemist since his undergraduate studies as an organic chemist at Lehman College of the City College of New York and then as a graduate student in Chemistry at Stony Brook University and New York University. After graduate school, in the late 70’s, Sidney studied Classical Chinese Acupuncture in the UK where he was introduced to the National Institute of Medical Herbalists and Herbal Medicine, after which he studied Chiropractic Medicine at the Los Angeles College of Chiropractic. After many years as a clinician Sidney combined his clinical knowledge and experience with his chemistry background and founded Alkemists Pharmaceuticals, now Alkemist Labs, a respected independent contract Analytical Testing and research laboratory dedicated to ensuring the quality of Natural Products/Dietary Supplements.

As the Founder, President and CSO of Alkemist Labs, Sidney has published several scientific papers on natural products and many articles explaining lab issues and best practices to educate the herbal products industry. He serves on several committees of the American Herbal Products Association, including the Analytical Laboratories and Standards committees. He is also a technical advisor for the American Herbal Pharmacopoeia and serves on various committees of the Association of Official Analytical Chemists, International where he is Chair of the Committee on Statistics and a member of the Executive Committee of the Technical Division on Reference Materials (TDRM).


Sidney Sudberg

President & CSO

Élan M. Sudberg is CEO of Alkemist Labs, a passionately committed contract testing laboratory specializing in plant authentication, botanical ingredient identification and quantitative analytical services to the Food & Beverage, Nutraceutical and Cosmeceutical Industries. He holds a degree in chemistry from California State University Long Beach, and has authored numerous journal articles on phytochemistry and analytical techniques for the natural products and nutraceutical industry. He is a board member of AHPA, as well as AHPA’s Education and Research on Botanicals Foundation, and former chair of the Hemp and Medical Marijuana committee.


Élan M. Sudberg

CEO & Microscopist

Petra Erlandson, Director of Sales and Marketing, joined the Alkemist staff in April 2015. She manages the sales and client service operations, works closely with the marketing and PR firm, and oversees production of all product catalogs including Alkemist Composite Reference Botanicals (CRBs), AHP Botanical Reference Materials, and Extrasynthese phytochemical reference standards. Her previous experience includes eight years in various roles at ChromaDex, including Product Line Manager and Marketing Manager.

Petra holds a Bachelor’s of Science, Chemistry from Harvey Mudd College in Claremont, California, and has done post-graduate coursework in marketing, sales business management and quality & regulatory certifications.


Petra Erlandson

Director of Sales and Marketing

Andrea Soler-My, Director of Operations, joined Alkemist Labs in 2014 as
Controller, responsible for all aspects of financial management and reporting
during rapid growth. She was named Director of Operations in January 2017.
She has a BA in English Literature from San Francisco State University, and
studied accounting at the University of California, Los Angeles and San Mateo
Community College.


Andrea Soler-My

Director of Operations

Bryan Fine, Business Development Manager, began his career at Alkemist Labs in 2007 as an HPTLC Specialist and spent two years as QA/QC Manager before assuming his current role in 2008. His research experience includes a year as Research Team Leader with the California Department of Veterans Affairs and Computational Biology Research Associate at UC Merced.  He holds a Bachelor of Science in Microbiology and Immunology from University of California, Merced.


Bryan Fine

Business Development Manager

Kory Seitz, Senior Account Manager, joined Alkemist Labs in 2011, bringing 18 years of experience in the Dietary Supplement industry.  He previously held positions such as QA Manager with Hero Nutritional Products, various roles including QA/QC Manager and Production Manager with Pro-X Nutraceuticals, and six years as Manager at ChromaDex.


Kory Seitz

Senior Account Manager

Michael Salomon, Account Manager, shepherds our East Coast clients in meeting their botanical testing needs. His most recent position as Sales Specialist in Botanical And Phytochemical Reference Materials involved guiding clients through the process of selecting and purchasing those substances through the Alkemist Webshop. Michael has a BS in Human Biology from the University of California-Merced, and has been with Alkemist Labs since February 2017.


Michael Salomon

Account Manager


Alkemist Labs is an industry recognized leader in Botanical Identification Services and renders comprehensive analytical testing solutions to its global base of clients to meet their food product safety, transportation and quality guidelines.

For General Inquiries or Information about our Testing Services:
Email: sales@alkemist.com
Phone: 714.754.4372 x 208

For Information about our Reference Materials and Products:
Email: products@alkemist.com
Phone: 714.754.4372 x 207

For Career information:
Email: andrea@alkemist.com
Phone: 714.754.4372 x 214

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