How Do You Solve a Problem Like Adulteration?


In this short video produced by Functional Ingredients, Elan shares 4 steps for ensuring the quality of your brand.

Originally published on New Hope 360.

Herbal adulteration is a vexing problem that may never be totally solved because there’s money in economically motivated adulteration for cheaters. But for companies with a shred of integrity, here are 4 steps to take to ensure the quality of your brand. Quality-control wisdom in 2 minutes, courtesy Elan Sudberg, CEO of Alkemist Labs.

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