Alkemist Labs Now Selling Extrasynthese Phytochemical Standards, Announces Dedicated Reference Materials Sales Manager


Direct Distribution Provides Reliable Resource for Dependable, Transparent Standards As Industry Focus on Testing Booms

Costa Mesa, CA (April 21, 2015) – Alkemist Labs has officially begun selling phytochemical reference standards developed by Lyon, France-based Extrasynthese as the US Distribution partner, which was announced last month. Petra Erlandson has joined the Alkemist staff as Strategic Sales Manager – Reference Materials to work with customers on standard selection. A new section of the Alkemist website listing available products and prices, with an ordering function, was launched today.

“Reference Standards are used in the measurement of content or presence of the many phytochemicals contained in natural products, and have direct impact on the ability to assess safety, quality and potency of raw materials and finished products,” said Elan Sudberg, CEO of Alkemist Labs.   “We’re fortunate to have Petra part of the team to help companies understand and incorporate reference standards as part of their increased commitment to valid, fit for purpose product testing.”

“As the industry focuses more intently on transparency and testing, direct access to the phytochemical reference standards developed by Extrasynthese will help our customers raise the bar on meeting and exceeding cGMP compliance and demonstrate their commitment to the safety and quality of their products,” Petra said. “Working with clients to help them bring their testing programs to the next level is really exciting to me.”

Petra joins Alkemist after eight years in various roles at ChromaDex, including Product Line Manager and Marketing Manager. She holds a Bachelor’s of Science, Chemistry from Harvey Mudd College in Claremont, California.


About Alkemist Labs

Alkemist Labs is a contract testing laboratory specializing in plant authentication, botanical ingredient identification and quantitative analytical services to the Food & Beverage, Nutraceutical and Cosmeceutical Industries. Located in Costa Mesa, California, Alkemist Labs offers clients a wide range of specialty research services to evaluate the identity, purity and quality of botanical raw materials, dietary ingredients and finished products. Alkemist Labs produces a complete line of Composite Reference Botanicals (CRBs), critical tools for botanical identity verification, and also distributes phytochemical reference standards from Extrasynthese of Lyon, France. Alkemist Labs has become the ideal “Partner for Quality” to companies interested in producing high quality natural products requiring independent, third-party analysis, Stability/Shelf-life studies, Certification of Analysis and cGMP compliance.

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