Alkemist Labs Appoints The Shelton Group for PR and Marketing


Chicago, IL (November 3, 2014) — The Shelton Group, the natural products industry’s longest established PR and marketing firm dedicated exclusively to the healthy lifestyle channel, is pleased to announce that the firm will now represent Alkemist Labs, managing its public relations activities, marketing strategy, and media campaigns.

Alkemist Labs is the testing partner for many industry companies dedicated to cGMP compliance and to meeting consumer expectations for clean labels and trustworthy natural products.

“Testing is a crucial step for companies committed to producing compliant products, so it’s important our industry knows the level of expertise and testing integrity Alkemist offers,” said Elan Sudberg, CEO of Alkemist Labs. “The Shelton Group, with its deep understanding of the industry, is the right firm to help us deliver that message.”

“I have known Elan for years through our involvement with AHPA, and I’ve always been impressed with his passion for his work and his principled advocacy of best practices,” said Suzanne Shelton, managing partner of The Shelton Group. “We are so pleased to be working with him to highlight his exceptional testing lab.“

About Alkemist Labs
Alkemist Labs is a contract testing laboratory specializing in plant authentication, botanical ingredient identification and quantitative analytical services to the Food & Beverage, Nutraceutical and Cosmeceutical Industries. Located in Costa Mesa, California, Alkemist Labs offers Clients a wide range of specialty research services to evaluate the identity, purity and quality of botanical raw materials, dietary ingredients and finished products. Alkemist Labs has become the ideal “Partner for Quality” to companies interested in producing high quality natural products requiring independent, third-party analysis, Stability/Shelf-life studies, Certification of Analysis and cGMP compliance.

About The Shelton Group:
The Shelton Group is a boutique public relations and marketing agency working exclusively in the dietary supplements and natural products industry since 1990. With focus on this very specialized sector, the Shelton Group’s approach goes far beyond traditional PR and marketing tactics, incorporating industry regulatory concerns, market sensibilities, and industry issues and best practices. Clients are both international and domestic dietary supplement and natural products manufacturers and suppliers. Services include B2B PR, crisis communications, consumer outreach, branding, and digital and content-based marketing. In 2005 founder Suzanne Shelton received a Nutrition Business Journal award for Efforts on Behalf of Industry and in 2006 a Crusader award from the Natural Products Association. The company proudly has memberships in the four main industry trade associations: CRN, AHPA, NPA and UNPA.


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